Trenitalia - Trenitalia Controversies - E

Trenitalia - E
Trenitalia Controversies
Trenitalia Racism
In early 2012, Trenitalia released a web advertisement to promote its change from two classes of train compartments into four classes. Passengers travelling by the fourth class were not permitted to use the on-board cafeteria or enter the carriages reserved for the other three classes. This change alone reportedly caused controversy, but more followed with the release of the accompanying web advertisement. The web advertisement showed only white people seated in the upper three classes, as well as a black family in the fourth.
Italian online media observed this and branded the advertisement as "grotesque". Other complaints of racial discrimination followed in UK newspapers, social media and online. Trenitalia withdrew the web commercial and quickly substituted it following the allegations of racism. Since 13 January 2012 the cafeteria is accessible also for passengers of lower classes.
Trenitalia Overview
Trenitalia Type: Partly State-owned subsidiary
Trenitalia Industry: Rail transport
Trenitalia Founded: 2000
Trenitalia Headquarters: Rome, Italy
Trenitalia Key People: Michele Pompeo Meta (Chairman) and Luigi Corradi (CEO)
Trenitalia Products: Transport
Trenitalia Revenue Increase: €5.3 billion (2017)
Trenitalia Net Income: Increase €276.2 million (2017)
Trenitalia Owner: Ferrovie dello Stato Italiane
Trenitalia Number of Employees: Decrease 27,607 (2017)
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