Arriva - Arriva Branding - F

Arriva - F

Arriva Branding

Prior to being rebranded as Arriva in November 1997, the Cowie fleets generally were still trading under their pre-privatisation names with individual liveries. As part of the rebranding the operations were renamed as Arriva Derby, Arriva Fox County etc.

A uniform livery of aquamarine (pantone 321) with a cream coloured semicircle at the front with a yellow skirt and signwriting was adopted. This livery was adopted by most by Arriva's European acquisitions as well as Arriva Trains Northern and Arriva Trains Wales. The same livery was applied to the Arriva London fleet albeit with red in lieu of aquamarine to comply with a Transport for London requirement for buses to be 80% red. London vehicles are now painted all-over red to comply with Transport for London's amended requirements.

In the mid-2000s, an aquamarine livery with less cream, a dark blue skirt and yellow stripe was adopted for some longer distance services in the United Kingdom. The first buses to carry this new style were 3 Northern Counties Palatine II DAF DB250s based at the Arriva Southern Counties Gillingham garage for routes 700/701 between Medway Towns and Bluewater.

Dubbed the interurban livery, in September 2009 it was decided to adopt this livery as standard for all UK buses. Most European operations retain the old livery, although some Czech buses have also received it. In December 2008 Arriva Trains Wales unveiled a dark blue livery on its Mark 2 carriages, this has since been adopted as its standard livery.

Arriva Exceptions to standard livery include:

Arriva Denmark – Yellow and blue (following Sydttrafik, Midttrafik, Nordjyllands Trafikselskab and Movias own colour schemes).
Arriva London – red livery specified by Transport for London.
Arriva Mobility Solutions (Slovakia) – red livery according to IDS BK specifications.
Arriva Rail London – white, orange & blue livery specified by Transport for London.
Arriva Rail North – white & blue livery specified by Department for Transport.
Arriva Stockholm – Red and blue specified by SL.
Chiltern Railways – existing white & blue livery retained, superseded in 2013 by a white & silver livery.
CrossCountry – maroon, grey & pink.
Grand Central – existing black & orange livery retained.
Green Line Coaches – light & dark green.
Glasgow Flyer – white, green & black.
New Enterprise Coaches – white with red logos.
Spurt – red and white.
VT-Arriva, Hungary – light blue.
Wardle Transport – Arriva livery but with red in lieu of aquamarine.
Yorkshire Tiger – Yorkshire Tiger branded vehicles are mainly orange with the exception of Tiger Blue and Flying Tiger which are blue.
Transportes Sul do Tejo – TST vehicles are mainly white with some having yellow and blue stripes, others only blue stripes and the Sulfertagus service having a red transition to blue on a mainly white livery.
Sapphire premium services.
Arriva has introduced the Sapphire brand for premium services in the UK, in similar fashion to Stagecoach Gold with buses fitted with leather seats and WiFi.

Arriva Suppliers

Arriva Bus & Coach was a bus and coach dealership based in Gomersal, England. Established in 1951 as Stanley Hughes, it was purchased by the Paul Sykes Group in 1982 and the Cowie Group in 1988. It sold primarily Plaxton bodied coaches, and was a DAF dealer. Hughes DAF was rebranded to Arriva Bus & Coach in 1998 and is now the main dealer for Temsa and Van Hool. coaches in the UK as well as more recently Ilesbus.
In June 2020, it was announced the company would restructure to significantly downsize. During January 2021, it was announced Arriva Bus & Coach would close on 31 March 2021.

Arriva Overview

Arriva Type: Subsidiary

Arriva Traded As: Arriva

Arriva Industry: Transport

Arriva Founded: 1938, 85 years ago

Arriva Founder: Thomas Cowie

Arriva Headquarters: Sunderland, England, UK

Arriva Area Served: Europe

Arriva Key People: Mike Cooper (CEO)

Arriva Services: Bus, ferry and rail services

Arriva Revenue: €5.35 billion (December 2017)

Arriva Operating Income: €569 million (December 2017)

Arriva Owner: Deutsche Bahn

Arriva Number of Employees: 61,845 (September 2018)

Arriva Divisions:

Arriva UK Bus

Arriva UK Trains

Mainland Europe

Arriva Subsidiaries: List of subsidiaries

Rail Holidays
Rail Vacations

Luxury Trains
Luxury Tours

International Trains
International Tours