East Coast (Train Operating Company) - East Coast Performance - F

East Coast (Train Operating Company) - F

East Coast Performance

The public performance measure (PPM) shows the percentage of trains which arrive at their terminating station on time. It combines figures for punctuality and reliability into a single performance measure. The moving annual average PPM for East Coast by the end of its franchise (P12 2014–14) was 88.2%.

Unlike the majority of rail franchises, East Coast was a profitable ongoing concern. It paid back in excess of £1 billion to the British government over the course of its franchise.

East Coast Loyalty Scheme

East Coast inherited the 'escape' loyalty scheme from National Express which was eventually rebranded as East Coast Rewards. The original scheme involved giving benefits to customers who spent over £1,750 in a three-month period on East Coast tickets. Benefits included first class lounge access for the member and a guest, discounts at partner retailers, 20% off online advance ticket booking and a large number of free first class travel tickets.

As this scheme had a high barrier to entry East Coast launched a revamped loyalty scheme in 2011 which was points based and included all spend on the East Coast website even if booking travel for other operators. The scheme meant rewards such as free travel were now within reach of a greater number of passengers as only a modest spend was required to earn benefits. The scheme initially launched with online bookings only but was then expanded to cover season tickets and business travel.

East Coast TV Series

In November 2013, Sky1 started to broadcast a documentary series "All Aboard East Coast Trains". One of the InterCity 225 sets was painted in a special blue livery which includes faces of employees that feature in the programmes in order to promote the series.

East Coast (Train Operating Company) Overview

East Coast Franchise(s): InterCity East Coast

14 November 2009 – 28 February 2015

East Coast Main Region(s): Greater London

East of England

East Midlands

Yorkshire and the Humber

North East England

Scotland

East Coast Fleet Size: 31 Class 91 electric locomotives

30 InterCity 225 sets

14 InterCity 125 (HST) sets

East Coast Stations Called At: 53

East Coast Stations Operated: 12

East Coast Parent Company: Directly Operated Railways

East Coast Reporting Mark: GR

East Coast Predecessor: National Express East Coast

East Coast Successor: Virgin Trains East Coast

East Coast Route Map

Inverness

Carrbridge

Aviemore

Kingussie

Newtonmore

Blair Atholl

Pitlochry

Dunkeld & Birnam

Perth

Gleneagles

Dunblane

Stirling

Falkirk

Aberdeen

Stonehaven

Montrose

Arbroath

Dundee

Leuchars

Kirkcaldy

Inverkeithing

Glasgow Central

Motherwell

Haymarket

Edinburgh Waverley

Dunbar

Reston

Berwick-upon-Tweed

Alnmouth

Morpeth

Newcastle

Durham

Darlington

Northallerton

York

Skipton

Keighley

Bradford Forster Square

Shipley

Harrogate

Horsforth

Leeds

Wakefield Westgate

Hull

Brough

Selby

Doncaster

Retford

Lincoln

Newark North Gate

Grantham

Peterborough

Stevenage

London King's Cross

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Luxury Trains
Luxury Tours

International Trains
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