FirstGroup - FirstGroup Corporate Branding and Liveries - C

FirstGroup - C

FirstGroup Corporate Branding and Liveries

FirstGroup has always had a consistent brand and uses the First brand for most of its operations. FirstBus began to apply a standard corporate typeface to its fleet names in the late 1990s, introducing the stylized f logo depicting a road. A corporate white, pink and blue livery nicknamed "Barbie" was introduced to new buses, while further bus company acquisitions continued. Inherited bus fleets were initially left in their original colours with First fleet names, with the intention that the Barbie scheme would stand for a set service quality. Later older buses received a modified "Barbie 2" livery.

As part of its corporate branding, First subsequently removed all local branding for its bus services, buses simply carried the 'First' brand, although each company still operated independently. In 2012, the group began to introduce a new purple, white and lilac livery to its bus fleets, which also reinstated local branding. In January 2014, the company rebranded its First Somerset & Avon operations in Bridgwater and Taunton as The Buses of Somerset, using a two-tone green livery.

Hull Trains carries a predominantly blue livery, including white, pink and purple. This was also used by First Great Western until 20 September 2015, when the franchise was rebranded as Great Western Railway, with a new logo and dark green livery paying homage to the original Great Western Railway.

London Tramlink operations are painted in white, green and blue as per Transport for London requirements. In Scotland, First ScotRail operated with a blue livery with white saltire markings on the carriage ends, as mandated by the Scottish Government's transport agency Transport Scotland.

FirstGroup Current operating businesses

FirstGroup Current operating businesses include:

First Bus

In September 2022 First Bus was reorganised as follows:

FirstGroup United Kingdom

FirstGroup Scotland

First Aberdeen (formerly First Grampian)
First Aberdeen Coach Hire (formerly Grampian Executive)
First Glasgow (formerly First Kelvin and First Greater Glasgow)

FirstGroup East of England

First Eastern Counties
First Essex (formerly First Eastern National, First Thamesway)

FirstGroup Manchester, Midlands and South Yorkshire

First South Yorkshire & Midlands
First Leicester
First Greater Manchester
First Potteries (operating in Staffordshire and South Cheshire, formerly First PMT/PMT Limited)
First South Yorkshire (formerly First Mainline)

FirstGroup North and West Yorkshire

First West Yorkshire
First Bradford
First Halifax, Calder Valley & Huddersfield
First Leeds
First York (including the York Park & Ride)

FirstGroup South and South West England

First South West (formerly First Devon & Cornwall)
Kernow
Buses of Somerset
First Beeline (formerly First Berkshire & The Thames Valley)
First Hampshire & Dorset

FirstGroup Wales and West of England

First West of England (formerly First Bristol & First Somerset & Avon)
First Worcestershire (sometimes referred to as First Wyvern)
First Cymru

FirstGroup Other Operations

First Travel Solutions re-branded 2016 (Formally First Rail Support) which provides emergency and planned rail replacement transport to train operating companies using First and non-First Transport through its 24-hour control room in Simonstone, Lancashire
Somerset Passenger Solutions
Ensignbus

FirstGroup Ireland

Aircoach
First Rail

FirstGroup United Kingdom

Avanti West Coast (70% shareholding)
Great Western Railway
Hull Trains
London Tramlink
Lumo
South Western Railway (70% shareholding)

FirstGroup Overview

FirstGroup Type: Public

FirstGroup Traded As:

LSE: FGP

FTSE 250 component

FirstGroup Industry: Transport

FirstGroup Founded: 1 April 1995

FirstGroup Headquarters: Aberdeen, Scotland, UK

FirstGroup Area Served: United Kingdom

Republic of Ireland

FirstGroup Key People: David Martin

(Interim Executive Chairman)

Graham Sutherland

(Chief Executive)

FirstGroup Products: Bus, coach, rail & tram

FirstGroup Revenue Increase: £4,591.1 million (2022)

FirstGroup Operating Income: Decrease £122.8 million (2022)

FirstGroup Net Income: Increase £642.0 million (2022)

FirstGroup Number of Employees: 53,323 (2022)

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