FirstGroup - FirstGroup Corporate Branding and Liveries - C

FirstGroup - C
FirstGroup Corporate Branding and Liveries
FirstGroup has always had a consistent brand and uses the First brand for most of its operations. FirstBus began to apply a standard corporate typeface to its fleet names in the late 1990s, introducing the stylized f logo depicting a road. A corporate white, pink and blue livery nicknamed "Barbie" was introduced to new buses, while further bus company acquisitions continued. Inherited bus fleets were initially left in their original colours with First fleet names, with the intention that the Barbie scheme would stand for a set service quality. Later older buses received a modified "Barbie 2" livery.
As part of its corporate branding, First subsequently removed all local branding for its bus services, buses simply carried the 'First' brand, although each company still operated independently. In 2012, the group began to introduce a new purple, white and lilac livery to its bus fleets, which also reinstated local branding. In January 2014, the company rebranded its First Somerset & Avon operations in Bridgwater and Taunton as The Buses of Somerset, using a two-tone green livery.
Hull Trains carries a predominantly blue livery, including white, pink and purple. This was also used by First Great Western until 20 September 2015, when the franchise was rebranded as Great Western Railway, with a new logo and dark green livery paying homage to the original Great Western Railway.
London Tramlink operations are painted in white, green and blue as per Transport for London requirements. In Scotland, First ScotRail operated with a blue livery with white saltire markings on the carriage ends, as mandated by the Scottish Government's transport agency Transport Scotland.
FirstGroup Current operating businesses
FirstGroup Current operating businesses include:
  • First Bus
In September 2022 First Bus was reorganised as follows:
  • FirstGroup United Kingdom
FirstGroup Scotland
  • First Aberdeen (formerly First Grampian)
  • First Aberdeen Coach Hire (formerly Grampian Executive)
  • First Glasgow (formerly First Kelvin and First Greater Glasgow)
FirstGroup East of England
  • First Eastern Counties
  • First Essex (formerly First Eastern National, First Thamesway)
FirstGroup Manchester, Midlands and South Yorkshire
  • First South Yorkshire & Midlands
  • First Leicester
  • First Greater Manchester
  • First Potteries (operating in Staffordshire and South Cheshire, formerly First PMT/PMT Limited)
  • First South Yorkshire (formerly First Mainline)
FirstGroup North and West Yorkshire
  • First West Yorkshire
  • First Bradford
  • First Halifax, Calder Valley & Huddersfield
  • First Leeds
  • First York (including the York Park & Ride)
FirstGroup South and South West England
  • First South West (formerly First Devon & Cornwall)
  • Kernow
  • Buses of Somerset
  • First Beeline (formerly First Berkshire & The Thames Valley)
  • First Hampshire & Dorset
FirstGroup Wales and West of England
  • First West of England (formerly First Bristol & First Somerset & Avon)
  • First Worcestershire (sometimes referred to as First Wyvern)
  • First Cymru
FirstGroup Other Operations
  • First Travel Solutions re-branded 2016 (Formally First Rail Support) which provides emergency and planned rail replacement transport to train operating companies using First and non-First Transport through its 24-hour control room in Simonstone, Lancashire
  • Somerset Passenger Solutions
  • Ensignbus
FirstGroup Ireland
  • Aircoach
  • First Rail
FirstGroup United Kingdom
  • Avanti West Coast (70% shareholding)
  • Great Western Railway
  • Hull Trains
  • London Tramlink
  • Lumo
  • South Western Railway (70% shareholding)
FirstGroup Overview
FirstGroup Type: Public
FirstGroup Traded As:
FTSE 250 component
FirstGroup Industry: Transport
FirstGroup Founded: 1 April 1995
FirstGroup Headquarters: Aberdeen, Scotland, UK
FirstGroup Area Served: United Kingdom
Republic of Ireland
FirstGroup Key People: David Martin
(Interim Executive Chairman)
Graham Sutherland
(Chief Executive)
FirstGroup Products: Bus, coach, rail & tram
FirstGroup Revenue Increase: £4,591.1 million (2022)
FirstGroup Operating Income: Decrease £122.8 million (2022)
FirstGroup Net Income: Increase £642.0 million (2022)
FirstGroup Number of Employees: 53,323 (2022)
Rail Holidays
Rail Vacations
Luxury Trains
Luxury Tours
International Trains
International Tours
home Rail-Pass & Train Tickets & International Rail Holidays Hotel Booking & Hotel Reservations & Hotel Accomodation B&B Booking & B&B Reservations & B&B Accommodation Hostel Booking & Youth Hostel Reservations & Hostel Accommodation Chalet Rental & Holiday Homes & Vacation Homes Ski Pass Booking & Ski Pass Reservations & Ski Lift Pass Flight Tickets & Airline Reservations & Flight Booking Ferry Tickets & Ferry Booking & Ferry Reservations Car Rental Booking & Car Hire Reservations Excursions & Days Out & Day Trips & Theme Parks Rail Pass Booking & Rail Pass Reservations & Eurail & Interrail Rail Tickets & Rail Reservations & International Train Tickets Weekend Trips & Weekend Breaks & Weekend Away  Travel Insurance & Business Travel Insurance Eurotunnel Tickets & Eurotunnel Le Shuttle Reservations