Manchester Metrolink - Manchester Metrolink Corporate Identity - I

Manchester Metrolink - I
Manchester Metrolink Corporate Identity
The standard corporate identity across the Metrolink system uses a pale yellow and metallic silver colour scheme, with a logotype that consists of a diamond motif formed from a pattern of repeating circles and the Metrolink name. The logo, signage and publicity use the Pantograph sans regular typeface. Tram livery features yellow at the vehicle ends with grey sides and black doors, and a pattern of circles.
The corporate identity was created in October 2008 by Hemisphere Design & Marketing Consultants of Manchester, in collaboration with designer Peter Saville and the transport design agency Design Triangle. The Pantograph typeface was specially commissioned from the Dalton Maag type foundry. The design standard was applied to the Metrolink network when the new M5000 trams were introduced to the network. Hemisphere chose yellow for its high visibility and to reflect Greater Manchester's culture of confidence and optimism.
When the Metrolink network first came into operation in 1992, it used a system-wide colour scheme and vehicle livery of aquamarine, black and grey, along with a stylised "M" monogram placed at an angle within a circle. This branding, along with the Metrolink brand name, was devised by Fitch RS and Design Triangle, and first revealed at a press launch in June 1988. Before this, during the planning stage, the system was known as "Light Rapid Transit" (LRT) and promotional material used an orange and brown identity used by Greater Manchester Transport and GM Buses.
Manchester Metrolink Public Relations
Transport planners in Greater Manchester describe Metrolink as both "an icon of Greater Manchester", and "an integral part of the landscape in Greater Manchester". The Guardian describes Metrolink as "Manchester's efficient and much-loved tram system". Under the ownership of the Guardian Media Group, the Manchester Evening News spearheaded the Get Our Metrolink Back on Track campaign in 2004–05. Under Trinity Mirror ownership, the Manchester Evening News used the Freedom of Information Act 2000 to reveal that Metrolink received over 10,000 complaints between May 2011 and May 2012.
Metrolink has had close connections with popular culture in Manchester and has taken advantage of the city's strong associations with football culture. Metrolink has been a "Football Development Partner" with the Manchester Football Association since August 2010, meaning it is the association's Official Travel Partner and supports grassroots association football in Greater Manchester by selecting a "Team of the Month".
In 2013, then Manchester City manager Roberto Mancini and players Joe Hart, Vincent Kompany and James Milner recorded special stop announcements to be used on Metrolink's East Manchester Line on dates when Manchester City play at home at the City of Manchester Stadium (served by the Etihad Campus tram stop). The announcements were first used on 17 February 2013, for Manchester City's FA Cup fifth-round tie against Leeds United.
Metrolink is a sponsor of the annual Manchester Food and Drink Festival.
Metrolink has also featured in television drama. On 6 December 2010, the soap opera Coronation Street featured a storyline with an explosion which caused a crash on the Metrolink system at Weatherfield. The episode was written to celebrate the soap opera's 50th anniversary. Although a fictitious event, at least six calls were made to GMPTE asking if services had been affected.
Manchester Metrolink Future Developments
Many speculative expansion proposals exist for new lines and stops, including the addition of tram-train technology.
Manchester Metrolink Pathfinder North
As part of efforts to introduce tram-trains - vehicles that can operate on both light and heavy rail networks — the Greater Manchester Combined Authority (GMCA) proposed three options for initial pathfinder schemes to test the application in Greater Manchester. One of these schemes, Pathfinder North, was submitted for funding as part of the government's City Region Sustainable Transport Settlement (CRSTS) fund. Pathfinder North proposes a new tram-train service from Oldham on Metrolink's Oldham & Rochdale line, connecting to the local heavy rail network at Rochdale railway station, and continuing on to Heywood and Bury on an existing railway no longer in regular passenger use. In July 2022 the GMCA received confirmation of initial funding to develop the pathfinder, including the purchase of up to seven new tram-train vehicles to run the service.
Manchester Metrolink HS2 Integration
As part of developments related to bringing High Speed 2 and Northern Powerhouse Rail to Manchester, High Speed Two Limited has proposed the present two-platform Piccadilly Metrolink stop at ground-level below the existing station platforms be relocated. A new larger four-platform stop located underground below the Manchester Piccadilly High Speed station is planned to replace it. Provision for a second ground-level Metrolink stop at the eastern end of the high speed station to service future Metrolink extensions, to be called Piccadilly Central, also forms part of the plans. At the proposed Manchester Airport High Speed station provision for a new Metrolink stop - potentially serving an extension from the existing Airport line - is also envisaged.
Manchester Metrolink Overview
Manchester Metrolink Owner: Transport for Greater Manchester
Manchester Metrolink Locale: Greater Manchester
Manchester Metrolink Transit Type: Tram/Light rail
Manchester Metrolink Number of Lines: 8
Manchester Metrolink Number of Stations: 99
Manchester Metrolink Annual Ridership: 36.0 million (2022/23)
Manchester Metrolink Increase: 38.5%
Manchester Metrolink Chief Executive: Danny Vaughan (TfGM Metrolink Director)
Manchester Metrolink Headquarters: Metrolink Trafford Depot
Warwick Road South
M16 0GZ
Manchester Metrolink Began Operation: 6 April 1992, 31 years ago
Manchester Metrolink Operator(s): KeolisAmey Metrolink Ltd.
Number of Vehicles: 147 Bombardier M5000
Manchester Metrolink Train Length: 28.4 metres (93 ft)
Manchester Metrolink System Length: 64 miles (103 km)
Manchester Metrolink Track Gauge: 4 ft 8+1⁄2 in (1,435 mm) standard gauge
Manchester Metrolink Minimum Radius of Curvature: 25 m (82 ft)
Manchester Metrolink Electrification: 750 V DC overhead line
Manchester Metrolink Top Speed: 50 miles per hour (80 km/h)
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